The laymen are needed in the creative industry

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In this Easter Holiday, I traveled to Spain. Spain is a attractive country: beaches, sunshine, tapas and so on. However, Visiting those architectural masterpieces of Ricardo Bofill was the biggest reason for me to come here. In this period, I visited Walden 7, La Muralla Roja, La Fábrica and Xanadú. They are his well-known works in the early stage of his career. If you look at these buildings, you will realise that their common points: postmodernism , surrealism and utopianism.

In the first sight of La muralla roja, comparing with other common housing communities,these buildings looked kind of wired and liked the giant mazes. I thought those residents might feel confused when they just want to get out of this community. Moreover, the building is so colourful(red and blue). Normally architects choose white to paint the building because white can bring the cozy environment and colour might influence people’s mood.  However, when I visited to La Muralla Roja, Most of residents looked really happy to live in this huge and colorful maze.

How did Bofill get the balance between crazy imagination and resident’s satisfaction?

He believed that history are edited for any iconic building. It could say that those creative ideas need to bring together into a coherent mechanism. The ideal should be comply with logic. He also pointed out that architecture was just a narrow and limited classification; if architects just focused on that, it was hard to make a connection with housing  buildings and history, local culture or literature theories. In his projects, he did the perfect connection with aesthetic, emotion and public housing equipment. It was not just the coincidence that residents both like his crazy ideas and the building.  Somehow, it was not coincidence , it was the expecting result. When I visited La muralla roja then I knew that the design of building could increase the opportunity of communication. It does not have any elevator and the stairs can lead to everyone’s house. For example, if you go to 3rd floor and you also reach someone’s house at 3rd floor.

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Bofill was not just imagine everything by himself. Actually, in order to understand the society, he had a writer, a painter, a sculptor, a philosopher, an engineer, and a mathematician in his team. Generally, they were laymen of architectural industry and maybe they did not know any basic knowledge about architecture! Based on everyone’s specialised knowledge, his team broke the discipline of architecture to develop their own architectural aesthetics. In addition, he also used the words and structure of poems to let them become architectonic!

From Bofill’s case, it had a positive result because of his team with various background.  From the ideal to make it real and feasible, the diverse team is not only just provide various ideas but also be thoughtful to consider each detail. Without the philosophers , how could Bofill contribute his architectural and aesthetic concepts.

Based on my experience in this course, all of my team members’ background does not relate to creative industry. When we discussed about the manufacturing of our products, they would provide me some financial and marketing advices. If this project I had to do everything, it is hard to imagine that how many mistakes I would make!

In conclusion, from different view of points, they can reduce the opportunities of making mistakes. Even Bofill is well-known architectural genius, I believe that he could hardly become the leader of postmoderism without his diverse team. Teamwork is truly important part of a business. As Brown and Katz(2009) suggested that successful ideas should be feasibility ,viability and desirability and teamwork is suitable approach to reach these goal. Sometimes laymen can provide more surprising ideas and suggestions. Therefore, being a layman of the creative industry should not feel embarrassed anymore!

References:

Brown, T., & Katz, Barry. (2009). Change by design : How design thinking transforms organizations and inspires innovation. New York: Harper Business. 

Jeppe, T. (2017) Ricardo Bofill: Beyond Brutalism Available at: https://www.ssense.com/en-us/interview/ricardo-bofill-beyond-brutalism (Accessed: 27 April 2017).

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